SARDAR MUHAMMAD NAWAZ; SHEHLA QAISER; DR. MUHAMMAD YASIR; ASADULLAH LAKHO. Marketing 4.0 for Hospitality: Building Competitive Tourism Smes in Pakistan’s Digital Age. Bulletin of Management Review, [S. l.], v. 2, n. 1, p. 570–588, 2025. Disponível em: https://bulletinofmanagement.com/index.php/Journal/article/view/129. Acesso em: 4 aug. 2025.