ABDUL SALEEM; ASIYA ZAHEER; ASADULLAH LAKHO; MARIA SIDDIQUI. Harnessing AI for Enhanced CRM: Insights into Customer Satisfaction, Loyalty and Retention. Bulletin of Management Review, [S. l.], v. 1, n. 4, p. 375–406, 2024. Disponível em: https://bulletinofmanagement.com/index.php/Journal/article/view/80. Acesso em: 26 aug. 2025.