Exploring the scope of AI Tools and Services in improving Consumer Satisfaction: An Empirical Study of Barriers, User Perceptions, and Future Prospects

Abstract

The research paper has examined the scope of Artificial Intelligence (AI) Tools and Services in creating customer satisfaction. It analyzed the level of consumer satisfaction using AI technologies. It also assessed the barriers and future prospects of AI adoption in Pakistan. The study focused on how organization can leverage AI to improve consumer satisfaction, while also explored general and organization specific challenges in way of AI adoption. The study collected data using survey from diverse segments and conducted data-driven analysis involving both qualitative and quantitative methods to find the impact of AI on business optimization and restricting factors of AI in Pakistan. The findings of the research revealed that privacy concerns, lack of awareness, and trust deficits were identified as major barriers to AI adoption. AI has been perceived to have improved customer satisfaction and increasing number of organizations are willing to use AI to improve their operational efficiencies. In a dynamic landscape, this primary study on AI in the context of Pakistan is pivotal to add value to the existing literature the topic in developing economies. It extended key insights which will benefit all the stakeholders in making informed decision and policymakers to realign policies to take advantage of AI integration in Pakistan.

Keywords: Artificial Intelligence, AI Adoption, Customer Satisfaction, AI Barriers, AI Perception.