Assessing the Effectiveness of Massive Open Online Courses (MOOCs): A Study of Coursera Users in Pakistan

Abstract

This study evaluates the effectiveness of Massive Open Online Courses (MOOCs) in enhancing learners' knowledge and skills within the Pakistani context, with a focus on Coursera users. By facilitating accessible and flexible learning opportunities, MOOCs play a vital role in developing critical competencies that are essential for employment and economic advancement in Pakistan. Through a mixed analysis of survey data from 100 participants, the research explores how engagement with MOOCs contributes to improved digital literacy and skill acquisition, which are key drivers of employability and productivity. The study further examines the influence of course participation on learners' perceptions of their career prospects and economic potential. Grounded in the Adult Learning Theory and Expectancy-Value Theory, the findings demonstrate that increased MOOC engagement significantly enhances perceived course effectiveness—accounting for around 40% of the variance—ultimately fostering a more skilled workforce. Digital literacy and learner engagement also positively impact skill development, although their effects are somewhat mediated by overall MOOC participation. These insights emphasize that high-quality MOOCs, combined with targeted engagement strategies, can significantly boost skill levels, leading to greater employment opportunities and contributing to Pakistan’s broader economic growth. The research underscores the importance of leveraging digital education platforms to build human capital, supporting policymakers, educators, and platform providers in their efforts to harness MOOCs as a catalyst for socioeconomic development in the country.

Key Words: MOOCs, HEC, DLSEI, DLS, Coursera, Learner Engagement, Digital Literacy