Impact of Green HRM Practices on Business Performance of Employees with Mediating Role of Environmental Performance in Telecommunication Sector of Twin Cities

Abstract

This research investigates the correlation between Green HRM practices and the business performance of telecom employees in the metropolitan areas of Islamabad and Rawalpindi. It analyzes the correlation between mediation and environmental performance. An escalating number of companies are implementing GHRM practices, which integrate environmental management with human resource policies, to improve operational performance and sustainability credentials.  This study employed a deductive approach utilizing a quantitative methodology, with data collected from301 employees of several telecommunications companies in twin cities of (Pakistan) using standardized surveys. The survey instrument adopts from the previously developed and well-validated scales used by the prior researchers. The results show that employee business performance which is defined by higher levels of productivity, creativity, and job satisfaction is considerably improved by GHRM methods. Environmental performance serves a vital mediating function in this relationship. Incorporating sustainable HR practices is critical to achieving the twin benefits of improved economic and environmental performance, as the study emphasizes. They offer a strategic framework for utilizing GHRM to accomplish organizational excellence and sustainability goals, these insights are especially pertinent to the Twin Cities telecom industry. Data was gathered from 301 employees employed in various across diverse telecom organizations like Ufone, Zong, Telenor, PTA, and PTCL through questionnaires distributed via Google Forms. Software like Smart PLS and SPSS were used for analysis, Different tests were performed, including demographic profiling, descriptive statistics, correlations, and assessments of measurement and structural models.The research findings provide empirical evidence contributing to the theoretical understanding.

Keywords  - Green Hiring (GRS) and GREEN Training and involvement (GTD). Green performance management and assessment, also known as GPA. BP, refers to the evaluation of business performance concerning environmental factors. Environmental Performance (EP).